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This guide was designed to help business students understand the basics of how to perform academic research.
Business Insights: Essentials is a combination of authoritative information and statistical data with analytical tools that enable you to explore real-world applications. Use this database to find investment research/brokerage reports, SWOT reports, corporate chronologies, full-text periodicals, market research reports, industry research reports, company histories, and company profiles. Watch these instructional videos to learn how to utilize the Business Insights: Essentials database.