It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Public Relations: Employment
Created for students pursuing a major or minor in public relations.
The career guides by Squires Library have been developed to assist you in your career exploration, job search, & career development. Click here to explore resources specific to the area of Communication & Performing Arts.
Find more resources that are related to nonprofit careers.
Search the library's databases by doing an advanced search and using the keywords "PUBLIC RELATIONS" and "VOCATIONAL GUIDANCE." You may then limit your results by those items available in the library collection, by format type and/or by publication date to further narrow down your result list.
"Maybe you're a struggling writer or artist who's tired of living on ramen and happy-hour buffets, and you've come to the conclusion that a cell phone and a steady paycheck don't necessarily make a person a sellout. Maybe you're an English major whose friends are receiving job offers from consulting firms and banks, and you're wondering just what the business world has to offer you. Maybe you're a banker, but frustrated because your job doesn't encourage your creativity or make the most of your interest in popular culture and the media. Then you turn on the television or pick up a newspaper or magazine, and suddenly it hits you: Why not pursue a career in advertising or PR? Turn to this WetFeet Insider Guide to learn How to select the ad or PR agencies where you should apply. About the forces and trends currently shaping these industries. How new ad and PR campaigns are conceived and developed. Profiles of 30 top ad and PR agencies-that is, employers. What real people working in these fields like and dislike about their jobs. How much you're likely to earn, the hours you'll be expected to put in, and the typical office culture. What to expect from-and how to shine in-your interviews. How to talk like an industry pro" -- Description from AMAZON.
"This book is a collection of double blind peer reviewed papers which were presented at the Annual Congress of EUPRERA held on the 20th-22nd September of 2012 in Istanbul, Turkey. The Congress focused on the subject of “Researching the Changing Profession of Public Relations”. We are pleased to present the enclosed papers as a diverse and quality representation of the topics, themes and discussion areas that were addressed during the three days of academic dialogue" Introduction from book.
Career Opportunities in Advertising and Public Relations by Shelly Field; Howard J. Rubenstein (Foreword by)
Call Number: HF5828.4 F54 2006
Publication Date: 2005-11-01
"Explores career opportunities within the advertising and public relations field, including prerequisites, salary, and prospects"--Summary from EBSCO.
How to Get into Marketing and PR by Annie Gurton
Call Number: HF5415.35 G87 2003
Publication Date: 2003-06-01
"You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the industry - how to stand out from the crowd. From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry"--Summary from AMAZON.
"Start a career in public relations. Become a director of public relations, community relations, or media relations specialist. If you want to branch out, become a behavior support counselor, PR specialist, or PR and events manager for a number of different government departments and offices. There are so many different kinds of in-demand and diverse careers you can have in public relations, so start a new one now!" -- From the website.
Provides an overview of what the job entails including what a public relations specialist does, a description of their typical work environment, what you need to do to become one, the expected rate of pay, job outlook and similar occupations.
"Guiding Your Career To Help Get You Your Next Job. Whether you are beginning your job hunt or preparing for the final interview, the PRSA Jobcenter career resources will help you stay ahead of the competition and reach your career goals" -- From the website.