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Public Relations: Databases/Journals
Created for students pursuing a major or minor in public relations.
Don't pay to access a journal article! Search our databases to access academic journals; this is a service provided to students through the library's databases subscriptions. If the full text isn't available directly through one of our database providers, we can request the item through our Interlibrary Loan (ILL) service where we borrow the item from a different library for you. Below are just a few examples of the many databases and journals that are available to you for research
Find more resources that are related to the theatre!
Search the library's databases by doing an advanced search and searching by keywords that deal with your area of interest. You may then limit your results by those items available in the library collection, by format type and/or by publication date to further narrow down your result list.
"The premier source for peer-reviewed, full-text articles for academic libraries from the world's leading journals, this comprehensive resource covers the physical and social sciences, technology, medicine, engineering, the arts, technology, literature, and many other subjects. With millions of articles in both PDF and HTML full-text format and simultaneous, unlimited usage, researchers are able to find accurate, timely information quickly. Gale's InterLink technology intelligently connects contextually-relevant results from your library's eBook collection on GVRL within articles in a user's search results. The Topic Finder tool adds power and depth to searches, allowing students to mine their search results and develop their research focus in ways never before available"--Description provided by Gale.
"In this article, I argue for a public relations research agenda which places new divisions of labour and worker subjectivities at the centre. While communication technology may be facilitating greater work flexibility, research is needed into how work processes interact with broader inequality regimes, producing new discourses and possibilities for resistance among public relations practitioners. I discuss the benefits of sociological frameworks which position work as a central organising process through which power relations are constructed and maintained. I then propose that Bourdieu's theory of habitus complements Glucksmann's Total Social Organisation of Labour' (TSOL) framework, combining a focus on power relations within a field with a feminist analysis of new divisions and processes of labour. After briefly discussing cultural and public relations scholarship which problematises work from a critical perspective, I conclude by framing a critical feminist public relations research agenda on labour, which utilises Bourdieuvian theory and Glucksmann's TSOL" -- Abstract from GALE.
"This article addresses the need to analyze dialogue and its aspects in functionalist public relations (PR) role research. In addition to exploring PR roles with regard to the relevance of dialogue, it analyzes how dialogue may be linked to individual or organizational contexts. This study builds on the literature on dialogue in PR and role research. It presents a Q study that used a sample of 22 young PR professionals in Germany. This study identified four roles differing with regard to dialogic aspects. Findings suggest that dialogic practice may be linked to contextual variables, such as one's personal life. This study contributes to the exploration of PR roles and illustrates a method that has great potential for PR research" -- Abstract from GALE.
"The newly enhanced database includes more than 172,000 theses and dissertations in total, including 80,000 new citations for theses and dissertations from 1902 to the present. The new citations include a link to access the full text, when available"--Description provided by EBSCO.
"Social media platforms are rapidly becoming an indispensable communication tool in today's political environment as strategists and public relations practitioners each attempt to use these interactive communication channels in the hope of influencing public opinion. While previous studies have used framing theory to study political communication and journalism, few have discussed the role social media's interactive functions may have in how frames are interpreted. Analysis of this relationship is important for determining best practices in strategic communication, as well as determining if social media has shifted power and influence from media elites to the public. This study first summarizes framing theory and its prior applications to similar research, establishing its utility in studying social media messaging. An online survey experiment via Amazon Mechanical Turk is then used to measure the influence Facebook comment sections have on user sentiment towards the original post. Before the survey, subjects are exposed to comments manipulated so that they will be either overwhelmingly positive or negative. Results of the experiment suggest that Facebook users are more influenced by comments than a manipulation in a headline. The findings of this study also suggest that social media has shifted more persuasive power to the public at the expense of media elites" -- Summary from EBSCO.
"Public relations is a critical function of a democracy as government must create policies and programs, generate awareness, inform, encourage input and engagement, solicit support, and measure results. Furthermore, government has a responsibility to protect and promote public interest. Thus, public administrators must practice public relations. However, existing models developed in the corporate context make practicing public relations in government challenging. This study examines the differences between the public and private sectors and advocates a new public relations framework, allowing government to practice public relations more effectively. Although research has discovered differences between the two sectors, there has been little attempt to create an alternative model of public relations for government use. This is important research since new models of governance and administration have engaged citizenship at the root of their practice and public administrators are tasked with increasing public participation in environments characterized by cynicism and distrust. Today, public relations must be able to assist administrators with the task of establishing and maintaining relationships with citizens.Based on the review of literature in both the communication and public administration disciplines and findings from this study, which utilized interviews with practicing public communicators in city and county government in the state of Ohio, the author proposes an alternative framework of public relations for the public sector. This new model, entitled the Government-Citizen Relationship Framework, recognizes the differences between the public and private sectors, assimilates the study findings, and incorporates an endogenic tradition by utilizing both the relationship dimensions in the relational theory of public relations and public participation decision making to help establish relationships with citizens and build community. This study attempts to fill the gap in the research, contribute to theory building in the communication and public administration disciplines, and offer praxis to public administrators so they can accomplish both pragmatic and democratic public relations" -- Summary from EBSCO.
Offers an unprecedented wealth of peer-reviewed, full-text journals and other resources that provide historical information and current trends in business that spark discussion on future developments and changes in the business world. -- Ebsco
"This paper answers Dozier and Lauzen’s (2000) call for critical theoretical examinations of activism and public relations to provide new perspectives and avoid the paradox inherent in organizational-level analyses. It also fills a literature gap by examining a case of internal activism, Girl Scout members protesting the use of palm oil in Girl Scout cookies, thus blurring organizational boundaries and rejecting Us/Other dichotomies. The basic precepts of the cultural-economic model (Curtin & Gaither, 2005, 2007) are expanded to provide greater heuristic power to the model (Curtin, Gaither, & Ciszek) and to delineate a more nuanced understanding of the public relations/activism relationship" -- Abstract provided by author.
"Environmental management decisions on United States military lands are becoming increasingly important. We used qualitative methods to explore military perceptions on building and maintaining relationships with their local communities related to environmental issues. Informants believed that 2-way public relations (PR) were effective ways to build, improve, and manage relationships, but practiced 1-way PR. Perceived barriers to 2-way PR included lack of public interest, leadership turnover, and security concerns, which were considered unique to military contexts. We highlight how these findings contribute to scholarship on environmental public participation and relational models of PR, and offer recommendations for improving military conservation efforts and the relationships between installations and communities" -- Abstract provided by author.
"Today’s business researchers demand instant access to reliable, comprehensive data and the tools to analyze and interpret the information. Gale Business Insights: Essentials delivers authoritative company and industry information, articles, and statistical data. Business owners, entrepreneurs, marketing professionals, investors, financial planners, and general researchers can explore real-world applications and develop analytical skills. Gale Business Insights: Essentials features easy-to-search rich content, a user-friendly interface, and robust analytical tools" -- Description form GALE.
"In this conceptual article, we argue that strategic communication is a transboundary concept that captures, better than public relations does, the complex phenomenon of an organization's targeted communication processes in contemporary society. The aim of the article is twofold. First, the purpose is to describe and reflect the development and institutionalization of public relations education and research in Sweden. Second, based on the transboundary changes we see in industry, education and research, we argue that strategic communication is a conceptual and holistic framework that is more valid and relevant than public relations. Moreover, we suggest that strategic communication also integrates organizational (internal) communication as well as aspects of management theory and marketing, thus allowing us to understand, explain and criticize contemporary communication processes both inside organizations and between organizations and the surrounding society" -- Abstract provided by author.
"Customer relationship management (CRM) refers to a firm's activities for establishing and maintaining relationships with its customers. Outsourcing refers to a firm's contracting with another firm to perform activities that were erstwhile performed within the firm. The emergence of a low cost, high speed, global communication network and information processing network has enabled an increasing number of firms based in more industrialized market economies to outsource specific elements of their CRM to offshore vendors located in countries with significantly lower labor costs. Building on scholarly insights from multiple literature streams, we present a conceptual model delineating the antecedents and consequences of CRM offshore outsourcing intensity. We also provide a literature overview of the determinants of location choice decision for offshore outsourcing, an issue that is closely linked to the offshore outsourcing decision. The growing trend toward offshore outsourcing of CRM serves to highlight a number of issues that merit careful managerial consideration. In this context, we highlight supply-side versus demand-side effects of CRM offshore outsourcing, the economics of CRM offshore outsourcing versus CRM automation, CRM offshore outsourcing versus CRM offshoring, and the evolution of hierarchical CRM organizations toward market based CRM business systems, and other issues" -- Abstract provided by author.